Fiat

Fiat is fixing a target of 130000 cars by the period reaching 2014, which is likely to include the new B-segment car(coming out in 2102), two models of Grande Punto [images] and Linea (C segment). The move is to hike the share of Fiat to 5% by 2014 at 2.6 million cars and utility vehicles. In the meantime there will be a modification in Linea [images] in 2013 costing Rs4 lakhs, to be the key driver of the future auto industry in India. Fiat is in association with Tata Motors for acquiring facility usage in Ranjangaon. By making use of this facility, Fiat is likely to come out with 60000 cars by the end of 2010-11.

Sources indicate that Fiat is eyeing on converting its plant in India as the global hub for small cars in the near future. Similar projects are projected for the markets of Russia and China, as Fiat enjoys the supremacy in Brazil with the target reaching the mark of one million cars and pick ups in 2014. This would make the share of Fiat in those markets to 24%. Russia and China will get Chrysler cars from Fiat, which the latter got the stake from the American company (in tie up with Daimler) at the time of recession in 2009. Russian market, according to the projections, would get 280000 vehicles (of which 50000 LCVs). There will be two sports utility vehicles – Grand Cherokee and Wrangler- in 2011, followed by a compact hatch in 2012, a compact sedan in 2013 and a large one in 2014. For the Chinese market, the target is 3 lakh vehicles for the next 5 years during the time there will be the rolling down of two Fiat C segment cars (in 2012 and 2013) followed by a D segment sedan in 2014.(Fiat’s small car @Rs3-3.5lakh in India next year)

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