In a bid to make a comeback, Fiat india will open its branded showrooms across india. Fiat cars are now selling through tata showrooms. But fiat india want to keep its brand identity in order to boost sales. Fiat will now have its own independent brand showroom to showcase products, even as its cars would continue to be sold through Tata Motors showrooms.
“We are looking at ways to improve the sales numbers. We are not where we want to be (of Fiat-branded cars). We are redrawing plans to boost its sales,” said R Ramakrishnan, vice-president, commercial-passenger car business unit, Tata Motors. “To improve the image, we plan to open image brand centres (for Fiat). To begin with, two centres will be opened in Delhi and Pune.” he added.