Tata Motors’ range now lists Jaguar XJ(sedan), Tata Aria(suv), Tata Venture and Tata MagicAri. Nano will be redefined for the US market. The production of Nano to be increased for speed delivery in India. Alternative fuels- multifuel CNG, bio fuels, hybrid and electric cars all in store for near future. Electric Nano possible; electric Indica …
Category Archives: Automobile
Electric scooters lack power to boost sales
The sale of electric vehicles face power shortage as the constraint. The sale of e-bikes in 2008 was 110000 but 2009 would see the decline. The factors attributed for this are replacement of battery (Rs8000) and the overall running cost. The consumers are not accustomed to the difference between battery charging and normal fuel. But …
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Malaysian 2-wheeler firm gears up for foray
Malaysian two wheeler company Demak has in store large for Indian roads as its scooters and motorcycles are geared to run in India soon. The company’s global platform consists of e-bikes, scooters, mopeds and bikes but for India, it is beginning with scooters and bikes, said its official. In a market witnessing a sale of …
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M&M
The electric version of Maximmo is set for launch from October as the ideal commercial vehicle of its size, sid its President of the Automotive division. Capable of running 90km at the complete charge for 8 hours, the saving cost may differ from state to state on the cost of electricity. The diesel Maximmo, 2 …
New variants from Maruti
In a bid to regain its stronghold in the Indian car market(50%rough) Maruti Suzuki is introducing new variants of Wagon R, Swift and Alto. The move is to counter the turbulent entry of world leaders -like Toyota, Honda and VW- into the small car market. Maruti’s strategy raises many eye brows- the industry has so …
Auto Expo to be bifurcated next year
The recently concluded Auto Expo at New Delhi pinned down the strategies for the coming year- the bifurcation- one for bikes and cars and another for commercial vehicles like trucks, buses and parts in simultaneous phase. This is in the style of German Automotive Industry, Hannover for CVs and Frankfurt for cars and bikes. The …
Bajaj plays the fiddle with brand strategy 2
Bajaj, the pioneering auto maker, has succeeded in accruing good business with its branding strategy- an increase from last year’s 17% to 35%, said its MD. The much-awaiting Pulsar 135 is to consolidate its position in another three months- a target of 1lakh bikes of Pulsar – the other versions of Pulsar – 150cc, 180cc …
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Auto Express ran to a free hit of streamers
The week-long fiesta at New Delhi for the auto lovers saw the curtains down after displaying the charm and fantasy to over 2 million visitors. The Expo, with 2105 exhibitors, provided platform for the launch of 25 products from domestic as well as global sector which is a surpassing aspect, compared to the earlier ones. …
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Bajaj plays the fiddle with brand strategy
Bajaj, the pioneering auto maker, has succeeded in accruing good business with its branding strategy- an increase from last year’s 17% to 35%, said its MD. The much-awaiting Pulsar 135 is to consolidate its position in another three months- a target of 1lakh bikes of Pulsar – the other versions of Pulsar – 150cc, 180cc …
Continue reading “Bajaj plays the fiddle with brand strategy”
Nano
It was last year that Tata Motors proposed to shoft its Nano production to Sanand facility. Now the moment has ticked off with the trial production to be followed by the commercial production from April, said its MD for India Operations. This is expected to smoothen the delivery for the waiting aspirants as already 30% …