The recently concluded Auto Expo at New Delhi pinned down the strategies for the coming year- the bifurcation- one for bikes and cars and another for commercial vehicles like trucks, buses and parts in simultaneous phase. This is in the style of German Automotive Industry, Hannover for CVs and Frankfurt for cars and bikes. The …
Category Archives: Auto News
Bajaj plays the fiddle with brand strategy 2
Bajaj, the pioneering auto maker, has succeeded in accruing good business with its branding strategy- an increase from last year’s 17% to 35%, said its MD. The much-awaiting Pulsar 135 is to consolidate its position in another three months- a target of 1lakh bikes of Pulsar – the other versions of Pulsar – 150cc, 180cc …
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Auto Express ran to a free hit of streamers
The week-long fiesta at New Delhi for the auto lovers saw the curtains down after displaying the charm and fantasy to over 2 million visitors. The Expo, with 2105 exhibitors, provided platform for the launch of 25 products from domestic as well as global sector which is a surpassing aspect, compared to the earlier ones. …
Continue reading “Auto Express ran to a free hit of streamers”
Bajaj plays the fiddle with brand strategy
Bajaj, the pioneering auto maker, has succeeded in accruing good business with its branding strategy- an increase from last year’s 17% to 35%, said its MD. The much-awaiting Pulsar 135 is to consolidate its position in another three months- a target of 1lakh bikes of Pulsar – the other versions of Pulsar – 150cc, 180cc …
Continue reading “Bajaj plays the fiddle with brand strategy”
Nano
It was last year that Tata Motors proposed to shoft its Nano production to Sanand facility. Now the moment has ticked off with the trial production to be followed by the commercial production from April, said its MD for India Operations. This is expected to smoothen the delivery for the waiting aspirants as already 30% …
Volkswagen
The German car company Volkswagen has made it clear that its ensuing Polo will offer everything in customary aspects including accessories, safety, sporty and entertaining features. These , along with factory-fittings, will be carried out at the dealers’ premises at the time of bookings, said its Chief GM. The car, which will come in March …
Nano for him and Nano for her special edition
Tata launched two special editions of Nano called “Nano for him” and “Nano for her”. The special edition Nano’s will be based on top end LX variant and comes with few more features too. Nano for him is available in an exclusive wild lime colour shade. It also gets leather seats and door pads. Nano …
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M&M
The SUV from M&M will get a new replacement and the company has invested Rs700 crore for this. The new one will fill the flagship status at the global standard and will yield prospective export market. to be made from Chakan plant. The new SUV may surpass Scorpio as it is one of the projects …
Fiat plans to develop small car for India
Fiat of Italy is to please the Indain car industry with its small car, to be all-Indian- (made in Italy by Indian technos ). Tata Motors will associate with Fiat in this process by offering 80-85% localization. Bravo will not be offered by the company in the near future but the company seeks to double …
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GM India to commercially launch e-Spark in Oct
General Motors’ e-Spark will be on roads by this October at Rs7 lakh. With an initial production of 5 lakh units from Talegaon and will have the technical know-how from Reva Electric for battery.