BMW on used car business from April

Used car market in India to get one more giant into its fold- BMW Premium Selection. The projected business figure is 30% of the total sale in India, said its President for India. The first showroom will be in Chennai on April 1 while other in Gurgaon in the Q3 of 2010.

This decision is based on a study made in 2007 which revealed that an average age of premium luxury car with the real owner is 5-6 years. BMW tries to reduce it to 3-4 years and establish its brand in the country. The cars will be studied by the company engineers and technicians. While the used car buyer will get a warranty for the cars. The cars launched after 2006 will be considered for take up in used car segment.

Leave a comment

Your email address will not be published.