Following the footsteps of its peers, Bajaj is following its new philosophy of “less is more”. Bajaj has launched new discover albeit with stickers. The 2011 edition of Discover 100 will have new premium and innovative multi-colour decals in two options of gold green and red magenta. The key feature of this multi colour decal is ‘Auto Colour change’.
It is a very innovative and premium feature introduced for the first time in the motor-cycle industry and also possibly in the entire auto industry, the company said in a statement. Bajaj has also appointed 130 new dealers to widen its base across india. Bajaj is working on a completely new pulsar which will hit the market in 2011 itself.