Bajaj does it again with its Discover
What else would make the camp of Bajaj more cheerful than the 10 lakh number of its Discover motorcycle. The feat makes the fever among the circles of Hero Honda, which hits the sale motion of its Splendor. Discover range has reached a whooping 127,397 units during August 2010. The sale figure for Discover 100, since its launch last year, is 85000 units a month, Discover 150 (in market since May this year) has reached the figure of 35000 monthly units. This discloses a rise of 242% rise compared to the net sale volume of April-August in 2009. Bajaj has by this attained the status of the fastest growing two wheeler company in India. To meet the existing and the ensuing demands, Bajaj is scheduling its production capacity to 2 million per year, starting from October 2010, aiming for the largest selling two wheeler during this year end.
The company’s President for Motorcycles said that the launch of Discover last year unleashed a storm in the two wheeler market and is on the close race to Hero Honda. Bajaj is all set to overtake and face the stiff competitors to reach the top
slot, he added. The period April- August saw a growth of 28% in the two wheeler industry, out of which Bajaj has clinched 68% by increasing its share from 25.6% to 33.5%.