Bajaj displays NO ENTRY into car market

A breath of relief for Nano comes in the wake of Bajaj’s dilemma over small car project. The two wheeler premium company was to launch its small car, to counter Nano, by 2011 but the Chairman of Bajaj ruled out such a project in near future. The project was to have been a JV among Bajaj, Nissan and Renault without Bajaj brand.

This is yet another surprise from the long term scooter giant, who withdrew its production of scooter to concentrate on motorcycles alone. Mr. Bajaj was fully emphatic about the situation that the trend is not conducive to enter the small car market which is already witnessing the competition from Nano to Mercedes.

The need of the hour, according to MrBajaj, is the stability for motorcycles segment followed by the three wheelers. The last resort will be the four wheelers and that too might be a carry van.

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