April boom for Mercedes Benz

The pre-summer heat sprout early in the camp of Mercedes-Benz India with the sale in April hitting the figure of 321. The number indicates the double fold growth against 178 units in the same period of 2009. The MD& CEO of the company revealed the factors which brought this feat- intensive customer engagements, aggressive product introductions allied with deep network penetration and focus on customer delight. All these put together made the sale steep possible and the number is easily tract with the market, he added. The split up figure of 321 units is – 127 units of E-Class, 147 units of the entry level C-Class cars and 22 units of the S-Class luxury. It is to be remembered that Mercedes-Benz initiated the focus on India for this year with the presentation of SLS AMG during the Delhi Auto Expo. Right from there, there has been no looking back in the aggressive product launches- 12 products as on date.

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