Hero Honda and Bajaj both had a good stint in 2009 with new sale hits. Hero Honda grabbed the sale volume of 4.4 million with a market share of 59%. But the beginning of 2010 saw the entry of more companies who are likely to launch some 20 models. Yamaha, Suzuki and Honda are in vigorous stature to penetrate the two wheeler market. these companies put together are coming out with 15 new launches in a phase of three years. By that time, it is estimated, the market would have reached 11million mark.
Yet, the pioneers Hero Honda and Bajaj are ready to face the task, as Hero Honda is on the defensive with nine models- three displayed at Auto Expo, three in the pipeline and another three launched during Deepavali. Both the companies are confident of regaining their position in the segment with the available product ranges and new markets. Hero Honda will take on scooters and premium bikes; Bajaj is depending on its KTM and Kawasaki. Industry experts foresee the growth of these two companies as unperturbed one, in the years to come. The rural sector, wherein Hero Honda and Bajaj have a major chunk, will be a litmus test for Yamaha and Honda.