DZire reaches a new milestone

Within 18 months of its launch, Maruti’s DZire has crossed 1 lakh figure taking the cumulative total on performance. Pricedat Rs4.49lakhs(petrol version) and Rs6.70 lakh (diesel version), both were launched in March 2008, with an increase from initial 4000 units to 7000 in July. Another feature that the car has the waiting period of four months, despite the economic downfall. The car is bracketed with other entry level sedans – Tata’s Indigo, Ford’s Fusion, Hyundai’s Accent and GM’s Aveo. This made MSI, to fetch a cumulative car sale of 80 lakh including all its brands, and one lakh units of KB-series engines along with 100000th unit of flagship export model A-star. The company has a market share of 38.6% in the A-3 segment till April-August period during this fiscal which was 27.2% in the corresponding period of last year.

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