The automobile industries in India are in the lurch to undergo the scrutiny by the governing body of the advertising industry, Advertising Standards Council of India. The body has since received complaints regarding the ads displayed for Maruti SX4 [images] and M&M’s scooter Flyte [images]. The body has instructed the companies to alter the ads in abeyance with the norms. . The Consumer Complaints Cell of ASCI felt that the ad displays unethical and unlawful drive ignoring the traffic rules. Both Maruti Suzuki and M&M have come out with convincing views of which the latter explained the ad relating to the popular movie 3 idiots. Both companies have affirmed to give due weightage for the safety norms. These two ads are among the six which came for scrutiny from the ASCI.