TVS seeks non-confronatation

TVS Motors which locked horns with Bajaj Auto over the use of two spark plugs in engine has decided to get out of the controversy even if the court order goes its way. “TVS will not reintroduce the engine at the heart of the controversy because it would have sold too many bikes using alterative technology in the interim” reports Mint. “Besides, the company would have sold around 100,000 units of the vehicle by the time they would be ready to relaunch it with the old engine (if the court rules in TVS’ favour). And then, these customers (left with the new engine) would feel short-changed” the report added. It is important to recall that TVS caught legal tussle with Bajaj Auto over the use of later’s patented twin spark plug technology. The duo seeked the court to resolve the issue. The Madras high court gave the judgement in favour of Bajaj and halted the sale of Flame bikes using the original two spark. At that time TVS told it will challenge the verdict and it incurred a loss of Rs100 crore in revenue. Later,TVS launched the Flame with a single spark plug engine. TVS is currently selling 10,000 units of Flame with single spark plug engine a month and it plans to sell about 25,000 units of Flame a month by October.

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