Ford India has reduced its entry level sedan Ikon to Rs 4.49 lakh through a limited edition offer. “This is a variable offer for a limited period. We want to create some excitement by attracting youth through this offer,” said a Ford India spokesperson. Ikon is now available in one variant power steering, central locking and power windows. The reduction is price is seen as Ford move to take on the recently launched Tata Indigo CS and Maruti Suzuki’s Dzire. It is important to note that Ford is planning a refreshed Ikon by the end of this year.