Mahindra Launches the Supro Load Heavy Duty Series

Mahindra & Mahindra Ltd., a part of the US $19 billion Mahindra Group, today launched the Supro Load Heavy Duty Series, which will be available on the company’s small commercial vehicle offerings, the Supro Maxitruck and Minitruck. The Heavy Duty Series will comprise a strong 8 leaf front suspension, strengthening Supro’s promise of delivering a superior value proposition to its customers.

Priced competitively, the Supro Maxitruck Heavy Duty will cost Rs. 4.63 lac (BS4 Ex-showroom Mumbai) while the Supro Minitruck Heavy Duty Series will be available at Rs. 4.23 lac (BS4 Ex-showroom Mumbai).

The Supro Maxitruck and Minitruck offerings are positioned as Mahindra’s ‘Profitrucks’ given the high load carrying capacity and the resultant, strong earning potential that these vehicles present. Since their launch in 2015, both trucks have set new standards in the market with their class leading features including superior power, mileage, cargo box size and payload.

Speaking on the launch, Veejay Ram Nakra, Chief Sales and Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “As the leader in the small commercial vehicle load segment, our endeavour has always been to address the evolving needs of our customers. The launch of the Supro Load Heavy Duty “Profitruck” Series aimed to enhance earning potential of our customers is a veritable step in this direction. The Supro Heavy duty series with strong front rigid suspension comes equipped with class leading performance, superior fuel economy and better load carrying ability. I am sure that the Supro platform will go a long way in helping our customers prosper in life.”

Built at Mahindra’s state-of-the-art plant in Chakan, Maharashtra, the Supro platform has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters. It also comes with a class-leading warranty of 2 years/60,000km (whichever is earlier) and will be available in attractive colour options of Diamond White, Deep Warm Blue and Lava Red.

Mahindra has forged a deep relationship with its customers founded on trust which has been earned on the strength of the quality of its products, their robustness, earning potential, low maintenance cost and above all the reliability of brand Mahindra. The aim is to influence the customer’s life positively and all these enable the customer to progress in life, while building a long-term relationship with brand Mahindra. To add to this, the widespread Mahindra network of over 3,000 service centres and associates facilitates easy repair and service, which ensure peace of mind for customers.

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