Ford has offered new base variants for both the petrol and diesel versions of its mid-sized sedan Fiesta. The new base variant of Fiesta Petrol has been christened the Ambiente and is launched at a price of Rs.7.23 lakhs. Similarly, for the diesel version, Style will be its base variant whose price is Rs.8.99 lakhs (Ex, Delhi).
Mr. Michael Boneham, Ford India President and Managing Director said, “The company is trying to respond to changing market dynamics and the evolving needs of its customers in India”.
The major competitors of Fiesta Ambiente will be Honda City and Hyundai Verna. The Ambiente variant of Fiesta features ABS with EBD, central locking, guide-me-home headlamp, turn indicators on ORVM, driver airbag, power mirrors, tilt steering, 100% foldable rear seats.
Likewise, the Style variant of Fiesta Diesel gets fog lamps, leather wrapped steering wheel, automatic climate control, cruise control, audio control on steering wheel, audio system with 6-speakers and Aux-in. The Powershift Automatic Style features additional leather seats.