It is a User generated content Era. Tata Motors doesnt want to miss the bus. Tata Motors comes up with an online contest called , TheXetaShootOut.com ,to promote Indica V2 Xeta.
To participate and win (!!!) in this contest, you have to create your own video or storyboard on the theme, “You Gotta Be Dumb if You Miss the Xeta” and upload it in their site. Best created video and storyboard will get a Tata Indica V2 Xeta. The winning entry will also be featured for Indica branding campaign. Please remember that size of the videos or the storyboards created must not exceed 10 Mb. Videos must be in any one of the following formats – avi, mpeg, mp4, swf, wmv and the storyboards must be in ppt or doc formats.