The premium bike market in India is very small and an attractive segment. BMW is in plans to make a joint-venture with India’a Hero group in order to enter the high-end motorcycle segment in the market. BMW launched its F650 model in collaboration with Hero earlier and was not much successful.
BMW is analysing India’s high-end and premium bike market. The company has plans to introduce its Motorrad range of super bikes in India. BMW Motorcycle is having a look at the market. As soon as it sees potential for a viable market entry for sustainable growth, the company would come into India. The bikes of the Motorrad range may cost above Rs 10 lakh in India. BMW Motorrad is a German brand for motorcycles, which are in production since 1923.
A BMW motorbike
Suzuki Motorcycle India is regularly importing containers of their high-end bike Hayabusa and Intruder. Each container has up to 15 bikes and they are ordering new containers of bikes ever 1-2 months. The company hopes to sell 100 more high-end bikes which may cost up to Rs 12.5 lakh.