Mahindra&Mahindra is in a vigorous search for the global partners to enter the premium bikes segment. Already it is in touch with Triumph and Moto Guzzi of Britain. The move comes following the company’s take over of Kinetic and it is keen on global tie-up to hit the roads powerfully. The company’s sale of gearless scooters, since September last, is around 10000 in January @ average sale of 7000 units a month. The target for the period till April is 15000 units per month, said the company’s President for Two wheeler Sector.
The existing scooter range includes Rodeo, Duro and Flyte and process is on for a new line up Kine. M&M has wound up Kinetic 4S and Nova. The company is sourcing the components from China, to make the cost effective more effectively, said the President.
M&M is in a tie-up with Kinetic on 80:20 basis and is in full swing to launch new bikes and later on high-end bikes. The mid-segment bikes will be on 110-125cc sector from the company’s Pithampur plant. The designing of the bike will be based on the concept from the Italy’s Engines Engineering and Taiwan’s Sanyang Industry.
The premium engine is to be on a global tie-up, due to the image stature, he said. M&M faces an unprecedented rivalry from Honda and Suzuki who dominate the domestic scooter market. to counter such heavy competition, M&M involves in applying strong in-house design, product enhancement and innovative market strategies. A new wave was set in by M&M with its launch of Duro and Rodeo power scooters.