The fast moving business of pre-owned cars has not spared Mercedes Benz from driving its force in India. Currently the company is taking up this business Proven Exclusivity, since last year in 35 nations. Now the time is for the Indian customers to enjoy the luxury offered at affordable price from Mercedes said its MD and CEO for India. In the event, customers can avail the old cars at the price even at the lowest price of Rs15lakhs from the normal price of Rs26-28 lakhs for the new entry level C-class [images] vehicles.
Mercedes’ other range includes M-class [images], E-class [images], and S-class [images] which are in the price range of Rs40-Rs96 lakhs for new cars. The age of the cars in this scheme will be 6+ and will be available in six dealership firms in Mumbai, Chandigarh, Delhi and Ahmedabad. By this December, there will be 8 more such outlets for easy feasibility of these vehicles. The MD said the company forecasts a business account of 10-15% in this segment by 2011; however he could not estimate the volume of cars. The five month period covering January – May in 2010 had fetched the sale of 2014 units which was a rise of 59% from the previous year.
The business will be duly aided by Mercedes’ easy finance services offered to its customers. Mercedes likes to take advantage in this regard to promote its business index to a hike against its top rival BMW. The MD further said that the company is keen on inking its presence in this potential area since the country’s 70% of cars run on finance. BMW had a good niche in 2009 with sale of 3619 units whereas Mercedes could sell 3247 units.