The super-sports car maker Lamborghini has assigned Autohangar in Mumbai as its second dealer in India.Its first dealer in India is the Exclusive Motors in Delhi.Autohangar plans to set up a large Lamborghini showroom in either Worli or southern Mumbai by the end of this year.Autohangar is already well known for its largest Mercedes dealership in Mumbai.
This step by Lamborghini has been taken in order to compete the other new arrivals of India namely Ferrari, Maserati & Aston Martin and to post a stronger footmark in India.Lamborghini’s first dealer,Exclusive Motors will serve the customers of North India and similarly its second dealer Autohangar will serve the customers of Western India.It also plans to set up its National Sales Company(NSC) in India in order to serve the people of whole India.
Lamborghini is also seeking at its pricing strategy for India and it seems that it will price its cars in order compete effectively with Ferrari.Hence,it would be less expensive compared to other models.The company sources informed that the company has given a special allocation to India of 8-10 Aventadors and there is already a queue of Indian buyers who are willing to fork out Rs. 4 crore a pop for Lamborghini’s 700bhp supercar.