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Tata Motors today unveiled an exciting new premium hatchback, the\u00a0BOLT<\/i><\/b>\u00a0and a dynamic and stunning, sub 4-metre compact sedan, the\u00a0ZEST<\/i><\/b>. On the commercial vehicle side, the company unveiled the\u00a0Prima CX 1618.T<\/i>,<\/b>setting design standards for the Medium Commercial Vehicles, the\u00a0Ultra 614<\/i><\/b>\u00a0with a narrow cab for better maneouvreability and the\u00a0LPS 4923 LA\u00a0<\/i>\u2013\u00a0<\/b>the first tractor in India with a lift axle, offering better driveability, longer axle-life and lesser wear and tear.<\/p>\n
Tata Motors also showcased concept vehicles and future technologies for passenger as well as commercial vehicles. The\u00a0Design Concept NEXON<\/i><\/b>, a modern youthful compact SUV, illustrated the new Tata Motors design language and intelligent new-generation HMI. While the\u00a0ConnectNext Concept<\/i><\/b>\u00a0car articulated the future of connectivity with its advanced interiors that seamlessly helps connect with professional and personal networks.<\/p>\n
In addition, the company displayed next-gen commercial vehicles to bring in clean, green fuel vehicles, for the future of transportation. These included the\u00a0Magic Iris Electric<\/i><\/b>, a zero-emission, small electric commercial passenger vehicle, fitted with a roof-mounted solar panel for supplementary charging. And the\u00a0Starbus Urban FE-Parallel Hybrid Bus<\/i><\/b>, with an air-cooled engine, as a clean fuel option for public transport.<\/p>\n
Speaking on the occasion, Mr. Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors, said<\/b>,\u00a0<\/span>\u201cWe are now taking our Horizonext strategy ahead, reinforcing our product focus to introducing commercial vehicles that bring the global styling aesthetic matched with enhanced comfort and productivity, push the performance envelope and finally, continue with the long-term commitment towards clean fuel alternatives. And we are delighted to showcase each of these three vectors \u2013 DesigNext, PerformanceNext and FuelNext at the Auto Expo 2014. These products translate into a great business proposition, combining low cost of ownership with driver comfort, high performance and best-in-class service based on cutting edge technology\u201d.<\/i><\/p>\n Mr. Ranjit Yadav, President, Passenger Vehicles, Tata Motors, said<\/b>,\u00a0\u201cIn the passenger vehicles business, we have ushered change with aggressive focus on three areas: DesigNext, DriveNext and ConnectNext. While DesigNext introduces beauty-in-motion with the sculpted dynamism of our cars, DriveNext is the new approach to performance, showcased by our next-generation REVOTRON series of petrol engines and the F-Tronic technology with class-defining Automatic Manual Transmission (AMT). ConnectNext is a paradigm shift in Human Machine Interface, offering industry-leading technology in how your car connects with the world\u201d.<\/i><\/p>\n The New DNA for Passenger Vehicles<\/i><\/b><\/p>\n \u00a0<\/i><\/b><\/p>\n DesigNext:\u00a0<\/i><\/b>The Company has introduced a new design language \u2013 DesigNext\u00a0<\/b>– that gives an expression to an excellent combination of sleek, smart styling and enhanced comfort that increases driver productivity. The new design language distills the fine points of auto design with cuts and lines that accentuate modern India and its global citizens. The\u00a0Tata Motors design teams based in UK, Turin & India have given the vehicles a distinct\u00a0DNA that makes them stand out in the global marketplace.\u00a0The\u00a0Design Concept NEXON<\/i><\/b>\u00a0\u2013 a stylish new compact SUV, the\u00a0Nano Twist Active Concept<\/i><\/b>\u00a0\u2013 the next in design for the smart city car, the\u00a0ADD Venture Concept<\/i><\/b>\u00a0\u2013 an active Van for fun and leisure, on-the-go, display the \u2018Next\u2019 in Design, from Tata Motors.<\/p>\n <\/p>\n DriveNext:\u00a0<\/i><\/b>It\u00a0<\/i><\/b>is a new approach to the driving dynamics that offers the driver complete control of a highly responsive machine \u2013 from the precision of the steering, to the balance and handling and in the response of the powertrain. Tata Motors displayed technologies that set ambitious benchmarks in the passenger car market redefining ride and handling in vehicles such as the\u00a0Safari Storme Ladakh, the Sumo Extreme\u00a0<\/i><\/b>and the\u00a0Nano Twist F- Tronic.<\/i><\/b><\/p>\n \u00a0<\/i><\/b><\/p>\n ConnectNext:\u00a0<\/i><\/b>Tata Motors personifies the \u2018Connected World\u2019 with its\u00a0ConnectNext Concept car<\/i>,<\/b>\u00a0by offering a new, high-tech and segment leading HMI system and advanced interiors, for customers to stay connected, at all times.<\/p>\n \u00a0<\/i><\/b><\/p>\n \u00a0<\/b><\/p>\n The New DNA for Commercial Vehicles<\/i><\/b><\/b><\/p>\n \u00a0<\/i><\/b><\/p>\n DesigNext:\u00a0<\/i><\/b>Tata Motors\u2019 design focus is not limited to the passenger vehicles but truly extends into the commercial vehicles to match world-class looks with a key element of design \u2013 to offer comfort even while offering enhanced productivity as a function of design. From the unique, specially designed,\u00a0Prima CX 1618.T<\/i><\/b>\u00a0on display, to the stylish new,\u00a0Ultra 614<\/i><\/b>, a narrow cabin for better manoeuvrability with best-in-class aggregates, to the\u00a0Ace Zip XL<\/i><\/b>\u00a0with stylish looks, comfortable interiors, longer load body, Tata Motors continues to draw the balance between utilitarian products that nonetheless offer great styling.<\/p>\n <\/p>\n PerformanceNext:\u00a0<\/i><\/b>Committed to new standards with innovative technology, PerformanceNext is all about catering to customer needs, with new performance standards. For instance, the\u00a0LPS 4923 Lift Axle<\/i><\/b>, is the first prime mover in India with a lift axle technology, and also the country\u2019s first 6×2 tractor in the 49-ton gross vehicle weight (GVW) category. The resultant hub reduction on the drive axle leads to better drivability, longer axle life and lesser wear and tear of the tyres. The T1 Race Truck,\u00a0Prima 4038.S Truck<\/i><\/b>, on display, comes with massive power of 370 BHP@2100 RPM and has undergone modifications to match international standards of the Truck Racing environment, in terms of enhanced safety and stands for sheer performance.<\/p>\n <\/p>\n FuelNext:\u00a0<\/i><\/b>With FuelNext, Tata Motors has focused on contributing to a cleaner and greener environment, transport efficiency and driving comfort at its best. The\u00a0Magic Iris Electric<\/i><\/b>\u00a0is a clean, eco-friendly passenger commercial vehicle and comes with a segment first solar charger. The\u00a0Starbus Urban FE – Parallel Hybrid Bus<\/i>\u00a0<\/b>ensures lower emissions, reduced running costs and improved mileage. The front-engined, clean fuel bus provides ease in urban transportation, the\u00a0Prima 4032.S LNG<\/i><\/b>\u00a0offers a green alternative to diesel and is also a superior fuel compared to CNG thus ensuring better fuel economy. The\u00a0Starbus Urban 9\/18 FE \u2013 Articulated Bus<\/i><\/b>\u00a0with its single deck and two sections carries more passengers, retains the maneuverability needed in urban transportation. The FE Articulated bus is a solution to reduce traffic congestion.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Tata Motors today showcased an extensive range of 18 stunning\u00a0vehicles and concepts at the Auto Expo 2014 to demonstrate its product strategy for Horizonext. While the Passenger Vehicle products were primarily based on the elements of DesigNext, DriveNext and ConnectNext, the Commercial Vehicles\u2019 key pillars were defined as DesigNext, PerformanceNext and FuelNext. Tata Motors … <\/p>\n