Yamaha follows Gandhian philosophy- knock at the rural doors
Japan’s two wheeler major Yamaha is all set to penetrate the rural market in another five years by increasing the outlets numbering 1000 in sub-urban and hamlets in India along with sub-dealers. Presently there are 430 standard dealers which will be increased to 450 in another five years.
In 2009, Yamaha sold 2.2 lakh units thereby expecting to grow by 30% this year. This is amidst the overall growth of 25% in the Indian motorcycle market with the sale of 7341139 units.
The company’s presence in cities, urban areas is fantastic aided by the brand image and still likes to continue the stint as the premium bike maker in rural sectors too, said the company’s Business Head. He expressed that rural pockets have not been properly addressed by the two wheeler makers- current promise from rural market is 15% for Yamaha, which is likely to be increased to 30% in another four years. He ruled out the manufacture of low priced bikes in India for this rural markets. Rather the company would retain its same image for the market unlike certain motorcycle makers which offered inferior bikes for this segment. Yamaha’s range in the Indian market are – FZ16 [images], FZS [images], Fazer [images] and YZF-R15 [images] all at the price range of Rs65000 – 98000.