TVS to launch Max 4R
While Hero Honda continues to cruise ahead with its Splednors and Passion, Bajaj has strongly build the brand on Discover and Pulsar. TVS may need more than just apache and star to counter the toppers. TVS plans to resurrect the Max-R brand soon. TVS discontinued the Max R in 2005 following the introduction Bharat II emission norm in 2005. Strangely, TVS will launch Max-4R which will meet the new Bharat III emission norm. TVS Max-4R, as the name suggests, will come with 4-stroke,110cc engine (sourced from Jive). TVS Max-4R will sell along with Jive and Star to grab more market share in the rural segment. Expect the pricing of max 4R to be very competitive.