TVS to grease its scooter business doubly
The two wheeler company in the Indian scene, TVS is aiming to shoot its arrow of double score in the scooter segment during the period of 2010-11. The reasons cited for this venture is the devastating market growth and the penance for its new launch Wego. Its latest sensation Wego is a 110cc and built with body balance technology costing Rs41762/. The company’s CGM for sales&mktg said that the expected revenue to be Rs1500-Rs1600 crore by selling 4.8 lakh @40000 monthly net units. The sale volume for the period 2009-10 was Rs800 crore fetched from the top brands Teenz, Pep [images] and Streak [images], with the consolidated net 3 lakh units @ 25000 monthly units.
The company has taken into account the increasing stability in women power for scooter purchase and the added advantage of urban promotion. These factors brought about a growth of 40-50% in this segment. In all the scooter market itself has witnessed the growth from 1.25 lakhs of 2009 to 1.70 lakhs in this year. TVS, the Chennai based company, is doing the best deal in Tamilnadu, Gujarat, Maharastra and Karnataka.