TVS likely to foray into above 200 cc bike segment
Similar to Bajaj, for venturing into the top slot in the motorcycle segment, TVS is shaping its designs for 200cc bikes. The company has chalked out strategies to reach the milestones in the bikes market and a new version of 125cc is in the offing. Both -125cc and 200cc- will be rolled down based on the needs of the market, said its President (Marketing). The brand is to be categorized, that it can neither be sporty nor be proto-Apache (more than 150cc).
One more model to accompany in the 125cc segment with Flame will be soon launched; there are three versions at the entry level which includes Sport, Star City and the recent model Jive (clutchless). In addition there are Apache RTR 180 and Apache RTR 160. Of these, Jive found its entry first in Tamilnadu and soon to enter across the country probably from January. The company’s objective for this fiscal is double-digit growth in the two wheeler market.
The SIAM figures disclosed that TVS had done the sale of 11,36,344 units of two wheelers in the Indian market in 2008-09. With this scale of growth, TVS is mooting the plan for new variants for 2010 and new models may find way towards the end of the year 2010. The company’s current cabinet contains six bikes, two scooters and two mopeds. Since the company has no hiccups, there is no talk of price revision and the President (Operations) said the revision will be taken up for review during the budget time.