Toyota to introduce tuning shop in India
Toyota,the Japanese auto giant plans to bring its in-house performance tuning shop – TRD (Toyota Racing Development) in India in early 2012.The company will showcase the range at the Delhi Auto Expo to be held next month.Following this,Toyota also plans to launch its luxury car brand Lexus in India in 2013.It will toughly compete with Audi,BMW and Mercedes-Benz.
Regarding this issue,Mr.Sandeep Singh,Deputy Managing Director of Toyota Kirloskar Motors informed that they will either launch it (TRD) at the Auto Expo or around three months after that.They will share all the relevant information at the Expo as they confirm their plans for the Toyota range in India.The approvals from their head office (in Tokyo) have just come.
Sources said that with so many luxury and sports car companies coming to India, and the F1 this year,the excitement around motorsports is on a high .This may be a good time for car companies to offer options of more customised and stylish variants as a differentiator in a market with many options.
TRD is also involved in motorsports and offers accessories and performance parts such as superchargers,suspension kits,brake pads,sport exhausts for most Toyota models like the Corolla,Camry,Land Cruiser and Fortuner.