Toyota gears up for small car launch
Toyota is firing on all cylinders to make its upcoming small car a grand success. Toyota has said that its small car would be in the premium hatchback segment and it would compete with the likes of Volkswagen Polo, Fiat Grande Punto and Honda Jazz. “The compact car will be priced in the B+ category,” said Sandeep Singh, Deputy MD,Toyota Kirloskar Motor said. Toyota’s small car is expected to be priced in the range of Rs5 to Rs7 lakhs. Toyota hopes to sell 6000 units of this small car every month. The small car would will have a localisation of 65% when the car hits the showroom which will gradually increased to 90% by 2011. The compact car will have a localisation of 65% to start with, and will gradually be taken to 90% by 2011, said Shekar Viswanathan, deputy MD (Commercial) said. “With the compact car, we want to be in semi-rural and rural towns,” he added.With the launch of small car, Toyota will also expand the dealer network from the current 82 to 150. Seems like Japanese auto giant is cooking big things for Indian market.