Following the success in limited/special edition of Toyota Innova(it sold 1000 units). Toyota on May 19th has launched special/limited edition of its popular sedan corolla. The special/limited edition of corolla comes in two dynamic colours of New Warm Silver and Champagne Mica Metallic and it will sport new design features both at interior and exterior of the car.
Specials in special edition of corolla
* Two Dynamic Colours – New Warm Silver and Champagne Mica Metallic.
* Front and Rear Bumper Spoilers – Enhances the looks of the car and gives it a sporty feel.
* Side Skirts – Add to the aesthetic appeal.
* New Front Grill – More contemporary and visually appealing.
* Six-Spoke Alloy Wheels – Improved handling and ride quality.
* Limited Edition Logo – For exclusivity.
* Two Tone Fabric Seats – Add elegance to the interiors.
* Wood Finish Rare Cup Holder – Add to the class
* Six CD mp3 player
new marketing strategy:
Toyota has new marketing plan to sell the special edition of corolla. Toyota will launch a microsite – www.corollalimited.com to attract focused target segments. Toyota will use extensive advertising across over 20 prominent websites to drive traffic to the microsite. A back end operation has also been setup to ensure that the enquiries coming through the Internet are linked to relevant dealerships to close the sales. The company sells the top-end variant of Corolla at Rs 10,95,450 (ex-showroom Delhi) and the limited edition, 300 units of which would be sold in India, has been priced slightly above this variant.
Toyota Kirloskar on Wednesday has sold 140 units of premium sedan Corolla limited edition within 20 days of its launch. Toyota is marketing the limited edition of corolla through non-conventional marketing modes i.e. marketing through 20 prominent websites and has launched a microsite – corollalimited.com to take bookings for the car. Toyota has so far received over 4,500 online registrations on the website. “The net has become a critical medium for online research before car purchases are made. The success of the campaign so far is most heartening,” Toyota Kirloskar Motor Managing Director A Toyoshima said in a statement.
toyata all indian model sucks. they think india is a everage country and does not have bright future in super cars but that doesn’t make sence.i mean common all the celebreties have u ever seen them in a car like “corolla”.but still i believe toyota is good company bcoz as they have good s.u.v which they might not launch in india due to pricing issue.well as they say “touch the perfection”for india no perfection.
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