The downfall of Mahindra-Renault JV’s Logan can be attributed to many factors and its appearance is one among them. In tune with its version – low cost- it poses with low looks and is easily got rejected by the choosers of saloon cars. Now the car is undergoing necessary facelifts especially sleeker bumpers, a wide grille up-front, clear-lens headlamps and modified tail-lamps in the rear portion.
There is a thick chrome strip in the rear to throw away the stereo-typed outlook of the huge bootlid. The interiors too undergo modifications with more cleansing, richer centre console, new dials, better looking switches and two-tone interiors. The price is to be expected in the range of Rs5.1lakh when it enters into the market in early 2010.
Price is the main factor for the failure of Logan. Mahindra-Renault should bring the price down to the International Logan price of Rs.2.5 lakh or at least close to that. People have global info now. They also better have it to avoid another failure. The fact is, logan is a low-cost car, not normal-cost.
Well Logan has crossed sales of 1 million units hence the company is celebrating this milestone by offering a discount of Rs 60000/-
Sales are surely picking up.