Tata one lakh car peers — Renault-Nissan, Bajaj Auto, Hero Group, Xenitis, Maruthi and Reva:
# Maruti-Suzuki will completely reskin Maruti 800 (similar to what the company recently did with Zen-Estilo) next year. The company will rebrand it and even power it with a 600cc engine against the current 800cc.
# The Munjal family behind Hero Honda, india’s largest two wheeler maker, which is mulling a foray into the four-wheeler segment .is said to be in talks with BRP (Bombardier Recreational Products) for developing a 500cc small car to rival Tata’s one lakh car. Hero Group was reported to have been closely monitoring the Rs one lakh project by Tata Motors and learn from it to de-risk its own endeavour.
# Renault Nissan is the first one to come up with a idea to rival Tata’s car it plans to produce a car priced at below $3,000 (Rs 1.30 lakh) in India. As Renault’s local partner Mahindra is not interested in making such a low cost car, Renault- Nissan may settle with india’s robust two wheeler manufacturer. Incidentally Bajaj is also planning to foray into four wheeler through a smart car. More are chances for a new JV between Bajaj and Renault – Nissan to rival Tata’s one lakh car.
# India’s lone electric vehicle maker is believed to be developing a small car based on its Reva platform for the redhot Rs 1-lakh car market. Reva’s one lakh car would be a four-seater , four-door model and will be powered by heavy batteries than its existing line-up and the new car can reach a top speed of 100-120kph (80kph for the current Reva products) . Reva’s low cost car is expected by 2010. The current Reva range comes in three variants priced in the range of Rs 3.3-4 .3 lakh in India.
# Chinese manufacturers like chery which are scouting to enter the indian market may use this opportunity for their debut since they already products in this price range. These subcompact car segment may also attract new indian players like ICML and Xenitis.
# Global auto a JV of Xentis Group and China’s Guangzhou Automobile Industry based in bengal plans to introduce a “people’s car that would be in sync with the affordability factor”. Xenitis signed a Memorandum of Understanding (MoU) with GAIG to manufacture four-wheelers. The proposed xenitis small car is likely to go on sale by the end of October 2008. Global Auto has launched a motorcycle called Xpression early this year.
Manufacturers Word on Tata one lakh car:
# The auto manufacturers all over the world are preparing to counter the tata’s assault. Some manufactures have decided to follow the Tata’s footstep while others doubted the possibility of manufacturing a car at such a price very few like opts the both.
# Bajaj says a USD 3,000 car project is simply not a profitable proposition. “I would personally think it’s impossible. You know while there might be some people who say they are going to put out a car for a lakh of rupees or thereabouts or USD 3,000 for example, that’s always possible. It’s a manufacturer’s prerogative to give a product away for free if they want to. But I haven’t heard anybody say, explicitly atleast, that it will have a reasonable return like say 10%,” Rajiv Bajaj explained.
# Carlos Ghoshn CEO, Renault & Nissan said, “If we do it, I’m pretty confident. But if we come to a conclusion that we can make a USD 3,000 car but we can’t make money out of it, we are not going to do it”.“We are always focused on what our consumers want… if our consumer comes back and says here are the trade-offs, I am willing to make ($3,000 car) and this is what I will accept and live with,” Ford India managing director and president Arvind Mathew said. “At the moment, I am very curious to see how this car(tata’s one lakh car) looks like,” Mathew added.
# Hyundai India VP (marketing & sales) Arvind Saxena said: “It’s not just the price that a consumer is concerned with. Power, performance, space and fuel efficiency are all important factors that score with consumers.”
# Honda’s India chief M Takedagawa wonders about the one lakh project and said it would be a “three-wheeler with an extra tyre”.
Tata One lakh car’s Launch and the price:
The one lakh car will be launched before Tata Motors next AGM (Annual General Meeting) i.e in the 2nd half of 2008.
Maruthi believes that tata’s car will be around 1.25-1.5 lakh.many analyst support the view. but tata is confident and firm in their price tag. Some believe given the high expectations in the market, Tata will stick to its highly-touted Rs 100,000 price, at least initially, as a matter of pride. We could see a higher price after a month, two months, but at least at launch they will absorb the additional cost,” said Mohit Arora, director for India at J D Power Asia-Pacific.
But Tata’s are singing a different tune “I hope so. Just like people ate their words on Indica, they would realise that there is something (Rs 1-lakh car) that can be done,” Tata told on whether the launch would be an answer to the sceptics.
Who should worry and what they are doing to counter it?
* Two wheeler manufacturers especially the Bajaj Auto, the international consultancy firm JD Power had said that the Tatas’ people’s car would severely affect the top-end motorcycle segment in which Bajaj is the market leader with Pulsar. Analyst are expecting 40% drop in volumes in two wheeler sales after the launch of the one lakh car. But Bajaj is
confident about its products and it says top end bike users will not go for a low cost car also it plans to foray into four wheeler industry.
* The country’s largest car manufacturer Maruti-Suzuki MD Jagdish Khattar has said new launches in the sub- compact small car will reduce the price gap and affect two-wheeler companies more. He has the proof too Maruti Udyog Ltd’s (MUL) True Value initiative has already dented the domestic high-end motorcycle market. Under True Value, Maruti dealers sell used car certified by the company at a considerably lower price compared with a new one. Maruti sells around 75,000 used cars a year under this initiative.
* But things are going to be critical even for the Maruti’s true value initiative as the tata’s one lakh car may turn out to be a nightmare for used-car dealers. Second hand car buyers who spends between 1.5-2.5lakh may move easily for the new Tata’s one lakh car. Used car dealers say the launch of the tata’s one lakh car will cause a 40% drop in volumes in the pre-owned car. Used car dealers are planning to face the Tata’s assault through new ways – they plan to shift focus on more upmarket cars. Dealers are planning to step up warranty and guarantee schemes to attract buyers. some dealers are planning to tie up with banks for inventory funding and consumer loans at competitive rates.
* Prominent small car players such Maruti, Hyundai and General Motors may get a heavy beating if the Tata’s much hyped one lakh car meets the expectation.
Tata ‘One Lakh’ car – Safety should be first Priority and then design/comfort etc. However, the car would be an instant success if Tata Motor’s after sales service is good and the option of ‘Exchange’ is always available for all the owners of ‘One Lakh’ car. Just in case the owner does not like or is not happy with the car, he can give feedback and get a very good reasonable amount off and can buy any other Tata Car in exchange. Hope Tata Motors Management reads this Blogs.
I want 1 lak car view and details.
Sir,
I want the photograph of new car of 1 lakh
I wish success to TATA in this initiative. A hero is hero when it achieves impossible for the world.
Regarding the safety standards of this 1 lakh car, I would like to ask what is the safety in two wheelers? and remember the 4 wheeled one is always safer by default.
I want to know about one lakh car of TATA motors.
This site is rocking! one of d best reports regarding TATA’S 1lac car.
all d best
hey guys nice to c so much excitement for r 1 lakh car … v at tata motors r pretty sure that its goin to b a grand success against all odds………make ur own road…. THATS WHAT V SAY at tata
people are eagerly waing for tata’s one lack car to fulfill there dream who cant afford higher segment cars.wish him success.
Sir,
please this 1 lakh car launched date,modules, futures and other small already supplied comptetars products compare to best result and buying exect price ( Sales tex,RTO Exp. and other extra expenses.
I will waiting ready for taken 1 lakh car
plz give the photos of the 1 lak car????? and howmany doors and cylindres it have?????
Dear All,
I have seen the Tata’s car (1 Lac) which is quite similar to the Zen Estilo(Maruti)in the market presently.
I wish Tata a gr8 success to achieve this project and customer service is really a prime motto they should have to acheve this.
Enjoy and Wait till launch.
Thanks,
I will be very happy if tata 1 lack car launched as they planned. Every indian shold proud for the challenge by tata. Now world is watching tata 1 lack car. Prey god for success.
Be Indian
Bye Indian
Tata jeh (1 lakh car) to be environment friendly:
Tata has been criticized by environment groups who say the attractive price tag would bring the car within the reach of millions of ordinary Indians, triggering more pollution and burdening the country’s crumbling infrastructure.However, Tata said his car will adhere to strict quality norms like any automobile in the developed world.
“We will have less pollution per vehicle than any other vehicle in the country today,” Tata told media.
This car will be a sure winner, looking at the photo which appeared in the Indian Express, it apears the car is good looking, has decent space and there may be a small boot under the hood. I got that photo but how to paste it here, cant find the upload option.
I will be very happy if tata 1 lack car launched as they planned. Every indian shold proud for the challenge by tata. Now world is watching tata 1 lack car. Prey god for success.plz give the photos of the 1 lak car?????
Be Indian
Bye Indian
plz give the photos of the 1 lak car????? and howmany doors ,seats and cylindres it have?????,with ac or not
sir, please send me the detailed information of the tata’s rupee 1lac car, and nissan renault-bajaj $3000 car along with images ..
hope you will do the need fulfil,
thanking you.
regards
hitesh sood
sir
please show me Tata car teh photo
and his Ditels
I saw a scoop pix of tata’s 1 lakh car on team-bhp site.
http://www.team-bhp.com
http://paultan.org/archives/2007/12/21/tata-abarth-1-lakh-car/
It is a wonderful idea. Hope it is going to have an electric version.
pls let me know TATA ONE LAC car and specification…
i wanna see the picture and more details and milae etc abt this car
Tatas One Lac Car will succeed only if they produce strong body and refined engine with good mileage.
I hope this car will have dramatic welcome in small towns as well.
Sales may raise/drop based on the post sales service provided. It will not hit the hign-end bikes since these bikes are bought by the people who has passionate abt riding two whealer. But, this car will definitely will be a nightmare to Used-Car sellers and and current small and compact car producers.
It all depends on the overall quality of the “Peoples Car”.
We have to admit the fact that “city traffic” will be a mess in future.
- Thanks for Reading.
Hi please share pictures and Details of Tata One Lakh car
Thanks
Shikha
Hi please share pictures and Details of Tata One Lakh car
Thx
Shikha
please provide me the photographs of new car of rs100000
i m very glad to see the view of this car
At least it is better to have a four wheeler tata car
for a small family than to spend a lot on travelling on either auto or bus in any type of road and weather condition with AC in it.
Also in india a car means still a CAR to anyone.
ALL THE BEST TO TATA MOTORS
sir, please give the inside photo of this car
Hi Friends….
Even iam waiting despertely to see this car on the roads…Hope TATA gets huge success in it…Its unbelivable that you can get a brand new car in Rs One LAKH…..Hope it has a strong body and good mileage too….jjus waiting to hear the sucess
i need complete specifications about 1 lac cars.
great article
Dear Sir/Mam
I want technical data and phots of 1 lacks car.
Thank You
Harsha Putane
Hello Sir/Madam
I m Amjab ali, Belong to Punjab, Disst Sangrur,148023
I want ur company Dealership for Automoblie(motercicle)& Nano,
I do”nt know i do this?
plz Help me,
becoze I m hardworker,
I m Amjab Ali, thats my moble no,:9216166647
i want this car please confirmaction to the order