Strategies for JLR thrown open
The 100-day silence from the new incumbent of JLR broke with a detail about the major shake up in product line up. The shake up, possibly on a radical means, may segregate Land Rover and Range Rover brands, possible launch of a new mid-size Range Rover (between LRX and Range Rover Sport, a smack range to promote Tata products of petrol and diesel engines. In addition there will be a new plant in China for assembling around 20000 Freelander-based models before 2014. This comes in the wake of shake up in the company official hierarchy. Tata could, in the meantime, secure an increased profit of 40% including profit making move of Jaguar and Land Rover.
This made the officials to reveal the strategy to move ahead step-by-step process. The reaping of benefits will at no cost be sacrificed, they said. In all there will be freshened approach regarding the three models- Jaguar, Range Rover and Land Rover. The new chief is so pleased with the entrepreneurial spirit found in the Tata camp, which is set to create a new culture in Gaydon. In addition there will be exploration for a small Jaguar saloon and a fast track sub-XK Jaguar roadster. All models are on clay shape and soon to be converted into reality, he added.