Old order giving place to new – Figo sends off Fusion
Ford’s Figo will see the exit of its own Fusion in the Indian market, it is expected. The MD and President for Ford India said the focus will hereinafter be on the new Figo as the days are numbered for Fusion in the Indian market. Figo will hit the roads in March this year as the production is already on in the company’s Chennai unit. The car will see the designing meant for both domestic and the export market simultaneously, the first ever attempt by the global company.
The target regions for this Figo will be South Africa and ASEAN nations. The Chennai plant is manned with 700 employees in the last 12 months and more personnel would be pressed into service once the plant attains full capacity. The plant is expanded from the investment of $500 million of which 40000 sqm has been earmarked for the engine plant to be able to deliver 2.50 lakh engines annually. The company’s VP for Operations (Asia and Pacific) declared that necessary investments will be upgraded on demand. The company is staging the launches of new products in another one year or so.