M&M eyes world SUV market
The creation of the reputation as the leader in SUV has made M&M to search the avenues abroad, by joining hands with the Ssangyong of South Korea. The timing is coincidental, August, to the successful launch of Bolero exactly 10 years ago. The current sale of this Bolero is 7000 monthly units and created records towards sale targets in India to be number one among the SUVs in India. The wait period is 2-3 months for this good product, said the Chief Executive for International Operations of M&M.
The company’s Vice-Chairman and MD said the company is on the good spirit with the global rapport which will make intended growth to the company. Ssangyong identified M&M for the bid solely on the latter’s merits and now M&M gains confidence to exert a good play globally. Ssangyong’s strength lies in its SUV range like Kyron, Actyon and Rexton and sedan Chairman. The company is on the verge of getting relieved from the bank’s restructuring norms. In China it has 138 dealers and 1300 spread across nations with the sale figure of 35000 units in the last year. M&M reveals that it has right capacity to get into the tie with Ssangyong for launching more producits oon South Korean models, said M&M’s President.