Mahindra launches Thar

Posted at December 21st, 2010 under Auto News |  Print This Post

Mahindra today launched Thar off-roader in India. Thar which comes with CRDe engine is priced at Rs. 5.99 lacs (ex showroom Delhi, BS IV variant)

The Thar CRDe is a true blue, stylish off roader, which is an evolved version of the Mahindra CJ340, the MM 540, the Classic and the Legend.  A typical Mahindra breed, the Thar CRDe, is now faster, stronger and more powerful and reflects the company’s legendary tough and rugged DNA.

The Thar will be launched in Delhi, Chandigarh, Bangalore, Mangalore and Jaipur by end December and the rest of India by January 2011. The Thar is also available with a DI engine as a base variant. The Thar DI will be positioned as a lifestyle vehicle for the rural market with both 2 wheel and 4 wheel drive options. The BS III variant will be priced at Rs 4.47 lacs, ex showroom Jaipur.

Speaking at the launch Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra &Mahindra Ltd, said, “Having realized the potential of this emerging segment of offroad enthusiasts and lifestyle seekers, we have launched the Thar in India. The Thar is an extension of our legacy and what Mahindra stands for. Popular amongst generations of off-road enthusiasts, style seekers and even war-veterans, not many vehicles share the same legendary past and iconic status of the Mahindra Thar.”

Mr Rajan Wadhera, Chief Executive, TPDS, Mahindra & Mahindra Ltd. said, “The Thar is a manual 4×4 machine coupled with a powerful CRDe engine 77 kw (105 BHP) & drive by wire technology which is capable of providing it variable speeds and acceleration. To handle this excess power, THAR CRDe’s tough rigid ladder frame chassis has been optimised to enable crisp handling. Modern suspension layout of IFS and abuse resistant rear leaf springs delivers a great balance between ride and handling which is unheard of in this segment before. Light & responsive Integral power steering gives delightful manoeuvrability to the Thar”.

Pictures of Mahindra Thar