Mahindra launches Genio in India
Mahindra today announced the launch of Genio – pick-up variant of Xylo. The Genio pick-up is priced at Rs 4.99 lakh for the BS-III variant (ex-showroom Navi Mumbai). 1.2 tonne pickup will also be powered by the same mDi CRDe motor from the Xylo D2, but in a detuned state. The motor now produces 75bhp, 20bhp less than the Xylo D2, while the max torque remains identical at 22kgm.
Speaking at the launch, Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, M&M said, “The Genio is a result of extensive consumer insight which captured the latent and expressed needs of the customer. The Genio is an ideal vehicle for businessmen, traders and SMEs. I am confident that it would be a game changer for the pickup segment in times to come.”
Mahindra already has its Bolero pick-up doing duty in the segment, which the manufacturer dominates with 75 percent market share. The segment has seen a growth of 5 percent in the pervious year and is expected to grow in double digits this year. The underperforming segment which had seen no new launches for the last four years – the most recent being the Bolero pick-up – needed fresh products to help it grow. The newly launched Genio will now directly compete with the Tata 207 Di.
The Genio is available in BS-IV variant as well which will be around Rs 15000-18000 dearer than the BS-III version. Offered in four attractive colour options – Silver Shine, Diamond White, Marvel Granite and Skyline Blue, the Genio will be available across 70 dealerships at the time of the launch.