Mahindra launches Bolero Pick-Up

Posted at December 15th, 2007 under Auto News |  Print This Post

Mahindra & Mahindra has made its foray into the entry-level Sports Utility Vehicle (SUV) Pick-Up category with the nationwide launch of the Bolero Camper DX at Ahmedabad.

M&M plans to capture a fair market share in the pick-up vehicle segment, specially in Gujarat which according to the company, alone accounts for 85 per cent of M&M’s market share in the pick-up category.Bolero Camper DX has been priced in the range of Rs5.43 lakh, ex-showroom Ahmedabad. It is powered by a 63-horsepower diesel engine, is capable of seating five people, and carries around 710 kg of cargo.