India to outsmart in the global business for Renault
After a hectic parley with M&M in the case of Logan, Renault is now a refined company. There will be no more constraint on single range concept and the outcome of the global recession in 2009 has made Renault to adopt a bigger role for India in the global trade. Once this point was mooted by the company the prospective deeds followed on- lifting the freeze on investments in Chennai facility. After that the company identified the real potential in Indian market. This was hinted by the CEO of the company as there has been huge potential in regions other than BRIC (Brazil, Russia, India and China). He mentioned the regions of Africa and Indonesia as future prospective zones in resemblance to India.
To run a deep and sound show in the global picture, Renault has now given its priority to engineering excellence and efficient suppliers to play a crucial role in global trade. In abeyance with the excellence of Nissan, Renault likes to keep the check on costs and have a niche for more business prosperities. Above all the localized opinion and decision would play a core role. This was the unpleasant break posted on Logan in France. For Renault, present need is to promote effective dealerships across the country and is happy with the responses from the expert dealers.
Renault has learnt a lot from its Logan launch in India and from that, there will be launches of new Fluence and Koleos(for 2011) compact car in the B segment. Renault would follow this with another car in B segment as a low cost car for Rs3.5 lakhs. It is quite amusing that Renault is one of the partners in the JV (involving Bajaj and Nissan as other partners) for a small car project for Rs1.5lakh in 2012.