Hero Honda face a threat from Bajaj in 100 cc race
The hot spell of summer is best reflected in the ongoing race between Hero Honda and Bajaj in the 100cc segment. The situation is quite contra to note that it was this segment from which Bajaj withdrew some time back. But the reverse gear from Bajaj has given it the reversal of fortune. Normally the major chunk of motorcycles is occupied by the below 125cc segment and the present tussle between Hero Honda and Bajaj is on the 100cc sector.
Hero Honda is still relying much on its Splendor and Passion brands while Bajaj could capitalize much on its Discover [images] and Pulsar [images] bikes. However, Hero Honda shares a majority in 125cc segment while Bajaj regains its lost momentum in 100cc with the launch of Discover. Hero Honda lost 6% from its 80% share accrued in the fiscal of 2008-09 while Bajaj increased almost similar volume – to 17% from 10.5% in the 125cc segment. Hero Honda secured an increased sale volume of 40.55lakh while Bajaj could muster a whooping 9.28 lakh units.
The industry analysts feel that the race in 100 cc segment is contra to the view that one company alone can dominate any specified segment. The trend gets reversed once the rivals introduce right product at right price. The trend, however, has not made any impact on Hero Honda, said its VP for sales and marketing. The company still enjoys good response for Splendor and Passion [images], which had the criticism as the old models. He added that the company is now and then refining the models and getting consistent sale volume. The recent increased sale volume of Bajaj with its Discover and Pulsar ranges irks Hero Honda. Bajaj secures a good profit and increased sale volume out of this 100 cc segment.