Ford’s powerful endeavour:

Though Ford India is reevaluating its growth projection based on sales figures in June and July, Ford India does not seem to be scared of slumping sales figure. Ford India has launched a much powerful Endeavour in three versions. Ford has priced its new Endeavour 4×4 wheel drive at Rs 15.62 lakh (ex-showroom Delhi), the  new Endeavour 4×2 wheel drive at Rs 14.72 (ex-showroom Delhi) and its limited edition new Endeavour 4×2 wheel drive at Rs 15.5 lakh (ex-showroom Delhi). Even though the premium SUV segment has been stagnant for some time, Ford expects the segment to grow by about 15-16%. Ford India witnessed a dip in sales to 5,660 units in April-May compared to 5,954 units in the same period last year. 70% of Ford’s sales are coming from the diesel variant of its popular sedan Fiesta. The existing Endeavour, which was launched in 2003, has recorded sales of about 7,000 units and enjoys 38 per cent market share in the premium SUVs segment. The new Endeavour has 30 per cent localisation content and the company is evaluating options to make it more competitive. Ford also plans to launch the diesel version of the Fusion by the third quarter of 2007. Click here to vie our detailed preview on new endeavour