Fiat’s drive to SAARC nations
From Italy to SAARC, that is Fiat’s move towards export strategy. The nations targeted are Bhutan, Bangladesh, Srilanka, Nepal, where the right hand driving is in practice, said the Head for the company’ Marketing wing. This comes in the wake of successful run in South Africa where already 2000 units are on the run. The South African customers have bought 1100 units of Punto [images], 360 units of Linea [images and 650 units of Palio [images. Fiat’s export marketing began with this country last year. Further, he added, the company may launch higher version of Linea and CNG Punto following the formal launch of Grand Punto slated for this year end.
The company’s earmark of export business stretches to 60% growth with these new launches and the JV of Fiat-Tata Motors is snooping for net sale of 40000 units. He disclosed that this year’s sale is a hike by 16000 units from the last year’s 24000 units. The average sale of Fiat cars in India is 2500 monthly units from which Punto’s share is 1500. It is to be noted that the company’s Pune plant has the production capacity of 2 lakh cars and 3 lakh engines.