Expansion spree in India by Mercedes
Mercedes Benz has at last found its way to penetrate the potential Indian market. It has come out with a petrol variant of C-Class sedan in the country and announced the plans for expanding the dealer network. The MD of the company in India disclosed that there is an investment for expansion for far reach, with addition of two dealers from Surat and Goa while two are in the offing(preferably Bhubaneswar and Indore). The luxury car segment is undergoing a growth in recent times and there has been a demand for the vehicles.
The growth of luxury car during January-April 2010 is an increased 60% of which Mercedes has its own share of 70%. He indicated that the growth reflects the free trade in India devoid of recession. He realizes the difference of sale in 2009 and 2010. The C-Class [images] sedan costs Rs28.44 lakhs and is fit with the latest CGI technology using a direct injection engine with spray-guided combustion process. This latest technology enables high excess air and better fuel efficiency. The old C-Class(running on Kompressor technology) will be replaced by the new 1796cc, C200CGI.