Discount manure by the car companies to woo the customers
The car buyers can feel happy to carry home the huge discounts offered by certain car companies. The move is to rise or regain the momentum pricked up by the sale volumes. Big shots like Maruti, Tata Motors, Hyundai, Ford and GM are in the list offering the discount in the range of Rs10000 – Rs1.5lakh. in association with the dealers, the companies offer other schemes including incentives, loyalty bonus, cash rebates in order to exhaust the year end promotions.
Some companies are in finishing touch of the schemes for the ensuing New Year sale. The incentives are on the higher side for the smaller models, which move faster. Maruti offers Rs16000 – Rs30000 to A-Star, Alto, Wagon R and Omni. The strange thing is there is no offer for the higher end range like Swift, Dzire, SX4 and Zen Estilo, which have a long wait period. Ford and Fiesta carry a discount of Rs50000 – Rs60000 but there is no discount for Endeavour.
Hyundai’s offer for its popular models like Santro and i10 have Rs25000 – Rs30000 while the scheme is being finalized for Verna, Accent and Getz. Hyundai’s senior VP for marketing said the customers are in a mood to advance their purchase due to these offers.Tata announced the discounts for all its models except Manza and Nano and the range is somewhere between Rs10000 – Rs60000. GM to offer Rs47000 for Spark, Rs70000 for Tavera and Rs1.5 lakh for Captiva. The huge discounts are for slow moving models.
The dealers are fully aware that the companies will increase the price twice – January and April, hence the customers may book now to get the delivery in January for new year registration. The inventory aspect is the highlight of this month as both the dealers and the manufacturers are brushing up it with plant shut downs.
For the car industry 2009 proved to be a most successful year- 10.5 lakh passenger cars in April –October with the growth of 16% with the compact segment like Zen, Alto, Wagon R, Palio, Indica and Santro witnessing higher growth. The momentum proves that the sting will continue for 2009-10 with a growth of 15% and a sale of 2 million cars.