The most celebrated bike maker in India, Bajaj Auto has come to a grinding halt of its two products-XCD 125 ( an alternative to a conventional 100cc bikes from Hero Honda) and Pulsar 200- in order to focus on luxury models. Both these models went to recluse in a time span of three months. The models are replaced by expensive ranges – XCD 125 by XCD 135 with an additional price of Rs4000 – Rs5000 and 10% more power.
The model was expected of very good penetration but the company was disappointed to know the demand of just 20000 units a month against 50000 units. To prove this aftermath, XCD 135 sold 10000 units within a fortnight of its launch. With increase in both the engine and the cost XCD moves well even at Rs49000. In case of the Pulsar 200 the company introduced a new model at the same price- Pulsar 220 for Rs70000 (after a discount of Rs15000).
This is not the first time in the history of Bajaj to withdraw bikes and introduce new models. The practice is there depending upon the demand for the bikes. The current mood in the Bajaj camp is to revitalize Discover and Pulsar to a greater level along with XCD, Platina and Avenger. With the scrapping of these two models now, Bajaj has in its list – Discover (100) Platina, XCD 135, Discover 134, Pulsar 150, Pulsar 180, Pulsar 220, Avenger and Kristal.