Bajaj Auto targets sale of 4 million bikes, 3-wheelers in 2010-11
Bajaj’s target for this FY will be 4 million two wheelers from 2.9million, a 40% hike in its growth. Of this, export may constitute one million which too may find the increase from 900000 units of the last year. This fiscal may see the EBITDA (earning before interest tax, depreciation, and amortization) to cross 20%. Bajaj was able to achieve this through the cost control measures and strategies at the time of increase of commodities.
The MD of Bajaj said that Pulsar and Discover bikes are to be continued in the next fiscal to carry over the sale of the last three quarters. From the paltry 55000 units up to the Q1 of 2009-10, the new sale was possible through Discover 100 DTS-Si and the Pulsar 135. The sale crossed a new mark of 200000 units as on date. Discover 100 DTS-Si took the market into surprise ever since its launch in June 2009 followed Pulsar in December.
Discover brands mustered sale of 100000 units comprising 135cc and 100cc while the Pulsar(135cc, 150cc, 180cc and 220cc) has brought the new mark in sale. Both these brands took Bajaj to have a double digit share in the two wheeler market- 35%- and it may reach 40% given the sale momentum. Platina and Boxer are in the race but without any profit for Bajaj. The company has been making a good stint in the export market too and the coming years seem to be promising. The tie-up for KTM Austria and Kawasaki will enable the overseas penetration to reach the lands of Europe, ASEAN and South America. Bajaj is launching a new model bike in the next fiscal and may be on the lines of Discover, it is learnt.