Alto gets another rivalry – Fiat India
Fiat India is no exception in the ever increasing mass for small cars in India. The fascination kindled by Maruti Alto prompted Fiat to initiate a small car for Indian market before 2012. At the same time there won’t be any look alike factors of Fiat especially Uno but will be in the entry level, with the possible price tag below than its own Punto [images], said the company’s MD for India. The proposed new will be all Indian – in make, – and will come under 1.0 lit category he added. In all the car will be designed to meet the demands of Indian customers. The company’s R&D wing is busy studying the technicalities involved in crafting the car to suit the Indian specifications. The move is made to induce more customers to Fiat’s fold thereby increasing its presence in the larger pie of the car market in India-from the current 1.5%.
[images]. However, Fiat is totally aware of the potential in the small car market and the equally rising competition. There had been a talk on the air about the reschedule of the schecluded Uno which took rest in the company’s facility. Fiat is one among those aspiring global and domestic makers to focus on the compact car segment.
Hyundai’s i10 and Ford’s Figo [images] and GM’s Beat [images] followed by VW’s Polo [images]. The industry analysts feel that Fiat has to reshape its dealer network to penetrate the small car segment. Another factor that Fiat must ensure is the easy availability of cheaper spares in domestic aspect. Currently Fiat is having a joint dealer network with Tata Motors but anything good will materialize only when Fiat does it on its own, feel the analysts. The after sales service is the key factor in running the show they admit.