Ad campaign reaps in 2009
The triumphant run of two wheeler sale in India last year – growth of 26%-has boosted the advertisement concerns with 48%. the analysis spelt out by AdEx India reveals that the TV ads promoted by the two wheeler makers have grown by 48% than in 2008. Of this, motorcycles comprised 85% ads followed by scooterettes with 14% and one percent of electric bikes. The net constituent of two wheeler sector in TV ads is 49% in which Hero Honda played the major role by contributing 41% of the overall two wheeler ads.
Hero Honda has been maintaining this stint- largest company to zoom in TV ads- for the consecutive second year. TVS had compiled 27% and Bajaj Auto had 13% with Yamaha having 9% and Mahindra having 4% in TV ads. The sensational new brands in 2009 included TVS Apache RTR 180, TVS Scooty Streak, Hero Honda Karizma ZMR, Bajaj XCD 135 DTS-Si, TVS Flame SR 125, Hero Honda Passion Pro and Suzuki GS 150R. the ads projected the celebrities in promoting the ad campaign containing Hrithik Roshan (for Hero Honda Karizma which topped the list with 59% share) followed by Priyanka Chopra securing 20%, MS Dhoni getting 10%, Sania Mirza securing 8% and John Abraham with 3%.