Yamaha’s new Alba
Yamaha has facelifted its commuter bike Alba. Introduced in 2007, Alba failed to set the sales chart fire. The entry level commuter segment is dominated by TVS star city,Bajaj platina and Hero Honda CD Dawn. Though Yamaha reinvented its glory by introducing superbikes like R1 and MT 01 and announcing the launch of YZF R15 and FZ at the auto expo,Yamaha said that it will not exit the 100cc segment. 100cc segment still holds more 50% market share in india’s two wheeler market. Alba,Crux and G5 are the three Yamaha’s offering in the commuter bike segment. To enhance its latest offering – the Alba Yamaha has added electric start in the bike. It is important to note that TVS star city is the only other bike in the segment to come with electric start. The new Alba also gets new exciting graphics. The Yamaha Alba 106, billed as the family bike comes in two colours – Deep Red Metallic K and Yamaha Black at Rs. 37,500 (Ex-showroom-All India). With this new alba Yamaha hopes to lure young customers. “The launch of new Alba with electric start is in line with Yamaha’s true commitment to provide world class products to its customers. A lot of emphasis has been laid on shaping Alba for maximum comfort of the rider and its premium features will give consumers a new thrill in biking pleasure. Alba delivers comfort, style and solidity, which will make it the right choice for the discerning customers, “said Mr. Takahiro Maeda Chief Sales and Marketing Officer, Executive Vice President.