Mini-SUV’s to be launched in India
|Little did anyone think that Premier would come out with a bang with its latest Mini-SUV Rio. Least did any of the major car makers expect that the roulette wheels would be set in motion by the Premier. Of course, after the successful launch of the Rio, the Mini-SUV is expected to gain infinitesimal response from the Indian contingent. However, the big players are getting a little antsy over the out of the blue recurrence of the face of the Premier in, well almost, the mainstream after a couple of decades.
The launch of a Mini-SUV was not something that bothered the majors. But the fact remains that they were bothered because the tide of small car buyers may shift vastly towards the Mini-SUVs. Premier’s Rio will definitely ruffle the feathers of the mainstream small car makers. Hence the others are also in the process of launching one of their own Mini-SUVs at almost the same price as that of the Premier Rio.