Auto Majors Selling T-Shirts
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There is a way of brand positioning which we are all familiar with. We would have seen the release of many a number of T-shirts, Jeans, Caps, Perfumes, Toys etc., prior to the release of a movie. Whether or not most of us knew that the purpose was to position the brand amidst customers and create a brand recognition, all of us were sure excited by the release of these accessories and were always tempted to buy them.
Having known all this well, what this has got to do with the Auto Industry is something significant. Without much of precursors, you are sure to understand that Car and Bike makers are coming up with such merchandise to attract customers. This will enhance the feeling of being a true Royal Enfieldian, Harley Davidsonian or a Bajaj Pulsarian. We will get to see more of these products and might be bound to have acquired a subliminal impact of the success of these brands. Nevertheless, they have to do all these gimmicks in order to compete with the hugely competitive Indian market. No matter what, this is going to be a real good time for us all with each of us making style statements witnessing a new age burgeoning consumerism. Let us learn and have a look at the products the various automobile companies have been offering abroad which they will be offering soon in India. |
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Tags: Auto, bajaj, caps, davidson, harley, man, porsche, pulsar, Sachin, spider, t-shirts, Yamaha
[...] accessories will be available in malls and arcades other than bike show rooms. Harley’s merchandise yields it 5% of income globally and it has hundreds of such products. The company is already on the [...]